What is Dual Pricing (and why should I use it)?

Modified on Wed, 3 Jul at 3:08 PM

Dual Pricing is a widely adopted method of offering both a Cash Price and a Card Price for the products in your store.

Compare this to Cash Discounting (which means you have to advertise the higher card price) or Credit Card Surcharging (which allows customers to dispute the surcharge with their credit card company), Dual Pricing is an amazing solution that gives your customers the choice to pay using cash or a card and is fully compliant with all regulations set by MasterCard and VISA.

Besides the obvious financial benefits (take a look at your most recent merchant services/credit card processing statement and see what you could save by not paying those monthly fees), there are several additional benefits to using Dual Pricing with the Cloud Retailer Liquor Store Profit System:

  1. Legal in all states except Oklahoma

  2. Only option that truly gives your customers a choice on how they want to pay

  3. No noticeable change in customer buying habits (you won’t lose customers)

  4. Reduced Cloud Retailer hardware costs

  5. Reduced monthly Cloud Retailer subscription fees (as low as $0/month to qualified retailers)

  6. Enhanced Cloud Retailer hardware warranty options

  7. One less vendor to deal with 

  8. Enhanced Cloud Retailer Bronze Support

  9. Free signage provided by Cloud Retailer to keep your store compliant

Thinking of building in the credit card processing fees into your prices? Building credit card fees into your pricing is a Bad marketing practice. Did you know that raising your prices also raises your fees as well?  Your price ALWAYS looks higher than a store that can advertise their Cash price.  

With Dual Pricing, customers get an additional way to save EVERY day, not just on "Senior Tuesday", "Wine Wednesday", etc... With Dual Pricing, your customers can "Save with Cash 7 days a week".

Dual Pricing has helped fellow retailers like yourself increase profits and decrease expenses. Don’t get left behind (and stop paying those fees)! Contact our team at info@cloudretailer.com or 888-267-7483 for free no pressure information on using Dual Pricing in your store.


  • Dual Pricing Flyer for the Cloud Retailer Liquor Store Profit System PDF (attached to this article)

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